Taking bits and pieces from other games and bashing them together can be a daunting task, but with enough planning the proper elements can be surgically utilized to enhance the player’s experience. And of course, taking it one step further and starting with the marketing concept and working backwards is the plan here.
There very well could be many reasons why devs don’t this, and who knows, maybe I’m completely off base here, but I guess only time will tell.
Approaching game development from the perspective of the end user is perhaps not necessarily a novel approach, but I’m not a programmer myself, and only started dabbling with the Unreal Engine a few months ago. Understanding the basic mechanics and limitations of a game engine is important of course when developing a game, even for a “creative” like myself.
For big IP’s, having the marketing department work on their end parallel to the game development is essential, but for a small indie studio that’s not always possible. One could argue that presenting a game premise with only concept art and flowery words “isn’t a game” as such, and that would be correct. However, understanding the brand concept and laying out the groundwork, the lore and the world of Cold Comfort was my first and foremost concern.